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Hasrath Munasinghe named ‘People Leader in Marketing’ by Institute of Personnel Management (IPM)

Commercial Bank’s Deputy General Manager – Marketing Mr Hasrath Munasinghe has been presented with the ighest HR accolade awarded to non-HR personnel in the country – the ‘People Leader Marketing’ 2015 award by the Institute of Personnel Management (IPM).

The award was presented at IPM’s annual awards ceremony during the National HR Conference which was held at BMICH amidst a distinguished gathering of HR academics, HR professionals and practitioners, representatives of the business community, media and professionals from various fields.

IPM Sri Lanka People Leaders’ Awards is a national level initiative spearheaded by IPM to recognise finance, marketing, supply chain, engineering and IT professionals for the delivery of successful and superior people management
practices in their respective industries. The institute started this awards ceremony in 2014 with the aim of recognising individuals who lead their teams by example and drive their teams to achieve excellence. The awards aim to raise the professional standards in Human Resource Management and to promote good people management skills in managers.

The evaluation for the awards were based on five main attributes namely; developing people, supporting people performance, building organisational capability; mobilising individual commitment and displaying personal character. The candidates who displayed outstanding team building and people management qualities whilst achieving excellence in their chosen fields were recognised as Peoples Leaders in their respective fields. Respected and successful leaders in the fields of finance, marketing, supply chain, engineering and IT went through a stringent selection procedure that included a formal application, a
presentation to the panel of nine judges consisting of HR academia, HR professionals, prominent business leaders and representatives from the collaborating professional bodies. A comprehensive 360 degree evaluation was also conducted by the globally renowned research agency Nielson, which
measured feedback received from the candidates’ superiors, peers and subordinates.

The awards are presented in collaboration with five leading professional bodies in Sri Lanka, The Institute of Chartered Accountants of Sri Lanka (CA Sri Lanka),
Chartered Institute of Marketing – Sri Lanka Region (CIMSLR); The Institute of Supplies and Materials Management (ISMM), The Institute of Engineers Sri Lanka (IESL) and The Computer Society of Sri Lanka (CSSL).

This year’s People Leader Marketing, Hasrath Munasinghe serves as the Deputy General Manager- Marketing at Commercial Bank of Ceylon PLC, Sri Lanka’s No 1 private bank and the only Sri Lankan Bank amongst the Top 1000 Banks in the World for four successive years. He counts 20 years of experience in the fields of media, FMCG and Telecommunications of which 15 have been in senior management. Throughout his illustrious career Hasrath has led his teams to achieve professional and personal excellence whilst achieving organisational goals.

Hasrath Munasinghe is the recipient of many international and local marketing, leadership and business awards. In 2010, Hasrath received the Achievers and Leaders International Award from the Sri Lanka-India-South Africa-Singapore Partnership Summit and was nominated to the Echelon Business Magazine’s Top 40 under 40 list of Sri Lankans in 2013 and 2014. In 2013, he was also honoured as one of the “Ten Outstanding Young Persons (TOYP) in Sri Lanka by Junior Chamber International (JCI). In 2014 he received the coveted “Marketing Professional of the Year” at the Asia Brand Congress and was also listed amongst the “100 Most Talented Global Marketing Leaders” by the Chief Marketing Officers (CMO), Asia Council.

Hasrath holds nine academic and professional qualifications including two masters degrees – an MSC in IT from the University of Moratuwa, and a MBA from the University of Southern Queensland (USQ), Australia. He is also a Fellow of the Chartered Institute of Marketing (CIM), United Kingdom and is a Fellow of
the Sri Lanka Institute of Marketing (SLIM) having the distinction of being the
youngest Sri Lankan to receive this honour. He currently serves as the Treasurer of the Chartered Institute of Marketing, Sri Lanka region (CIMSLR) and as a Trustee of the Commercial Bank CSR Trust.

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